Google's Core Web Vitals (LCP, INP, CLS) are now ranking factors. A slow tourism site doesn't just lose impatient visitors. It loses search position before they even see it.
What "fast" means today
- LCP (Largest Contentful Paint): hero image visible in under 2.5 seconds.
- INP (Interaction to Next Paint): a tap responds in under 200 ms.
- CLS (Cumulative Layout Shift): nothing jumps once the page settles.
Most WordPress sites on shared hosting fail INP. Most sites with autoplay video fail CLS. We engineer around both.
How
- Static site generation where possible (Next.js).
- Image optimisation pipeline that converts to AVIF + WebP automatically.
- Edge hosting (Vercel) so the first byte arrives quickly from Greece.
- No render-blocking third-party scripts on initial paint.
Result: every site we ship scores 95+ on Lighthouse for the desktop and mobile audits.
